Masters of Business Administration
Results
of Assessment
2002-2003 (submitted 10/02/03)
I. MBA Program Measurement of Student Learning and Student Success.
Numerous assessment measures have been put in place and learning goals have
been formulated for the program in consultation with the MBA Faculty, the MBA
Advisory Council, and in keeping with guidelines for learning goals currently
being revised by our accrediting body, AACSB International.
The learning and student success goals formulated for the MBA Program
include the following:
- Graduates will be able to demonstrate graduate-level competency in both
oral and written communication skills including ability to plan, organize,
research and present reports using current technologies.
- Graduates will have an ongoing, professional, and interactive
relationship with the business community in the University’s service
area, enhancing their networking skills and professional employment
opportunities.
- Graduates will exhibit a graduate-level knowledge of theoretical
concepts, ideas, and topics in each of the following areas:
- Ethics
- Organizational Behavior
- Financial Management
- Marketing Management
- Logistics and Operations Management
- Management Accounting and Control
- Global Macroeconomics
- Information Technology in the Enterprise
- Strategic Management.
- Graduates will become proficient in interpersonal/human relation skills
while acquiring the ability to effectively work in a team environment.
- Graduates will be offered opportunities for placement in positions
befitting their graduate-level education and with competitive salaries.
As the program has developed in its first two years, numerous assessment
measures had already been put in place prior to the formulation of learning
goals and their formalization in an assessment plan for the MBA Program. These
include the following assessment & feedback instruments, which have
resulted in numerous changes in the MBA Program:
Assessment methods:
a. MBA-specific course evaluations
b. graduate exit surveys
c. annual student focus groups
d. new student employment interest surveys
e. follow-up alumni placement surveys
f. standardized testing using nationally- benchmarked data (ETS MBA Major
Field Survey).
g. embedded course assignments and examinations
Faculty feedback: results of assessments are shared with faculty and
department chairs, including course evaluations, departmental rankings of
evaluations and grade distributions, transcripts from focus groups, videotaped
student interviews, and external benchmarking data (ETS MBA Major Field Test
results). Faculty input and idea-sharing concerning curriculum, course
structure and utilization of online practices takes place during an annual MBA
faculty retreat and during bi-annual meetings of the MBA Advisory Council.
II. Success in Meeting Goals.
Beginning in summer 2002, all matriculated MBA students must complete the
newly-created MBA Major Field Test (MFT) from Educational Testing Service as
part of their capstone MBA 6180 course in order to graduate. The benchmarked
test results from the first two administrations of the MBA-MFT indicate that WSU
MBA student scores compared very favorably with those of students from other
institutions overall and in the learning goals outlined above. The institutional
results are summarized in the table below:
|
Date of MBA-MFT Administration |
Institutional Mean Raw Score Distribution (percentile) |
Assessment Indicator 1:
Marketing |
Assessment Indicator 2:
Management |
Assessment Indicator 3:
Finance |
Assessment Indicator 4:
Managerial Accounting |
Assessment Indicator 5:
Strategic Integration |
|
August 2002 |
99th percentile |
99th
percentile |
94th percentile |
99th percentile |
99th percentile |
99th percentile |
|
March 2003 |
94th percentile |
94th
percentile |
94th percentile |
94th percentile |
88th percentile |
94th percentile |
Our 2001 exit focus group indicated that our MBA graduates desired more
assistance with career placement. Subsequently, several career placement
initiatives were initiated:
- A non-credit MBA career development seminar series was subsequently
developed and has been offered annually since the Fall Semester of 2001.
- The WSU Career Services Center has undertaken a dialogue with two other
MBA Programs in the state in order to collaborate in bring employers to
Utah for on-campus recruiting for MBA students.
III. Changes/Future Plans.
Program changes based on assessment results include:
- MBA student interviews indicated some dissatisfaction with the use of
undergraduate courses to provide the MBA foundation requirements.
MBA-level foundation courses have been developed in order to streamline
the leveling requirements and fit the MBA evening hybrid course format
- Interviews with MBA students indicated a desire for more MBA electives
from which to choose. Seven new elective courses were developed in order
to provide a greater assortment of electives from which to choose, raising
the total number of from five elective courses during the first year of
the program to the current total of twelve, with three more in
development.
- Student interviews and course assessment data for the MBA 6041
statistics course indicated that many students struggled to acquire the
necessary competency in an eight week time frame. The MBA 6041 course was
changed to incorporate a 2 week pre-session, a competency exam, and the
use of a statistics tutor assist MBA students.
- In addition to discussing improvements to advisement in the MBA Advisory
Council, students have also provided useful suggestions for improvement in
our focus groups and exit interviews. For example, since 2002 we have held
a New MBA Student Orientation twice each year for incoming students,
providing basic information about graduate study in business, use of the
case method, library resources, program advisement and campus resources.
- An MBA Student Handbook is currently being developed which will provide
a single source of information for students regarding program policies and
procedures, advisement, university services, etc. This will be made
available to students in both print and online formats
- Academic Advising is provided by the MBA Program Director and the MBA
Enrollment Director. These MBA staff members now have offices at the new
WSU Davis Campus, beginning in Fall 2003 semester, enhancing student
access to advisement before MBA classes begin in the evening. The addition
of a MBA Department Secretary has enhanced program efficiency in student
record-keeping and advising.
- An Access database was constructed for the MBA Program during the Spring
2003 semester, and the MBA Department Secretary is currently entering all
existing and new program data during Summer and Fall 2003. This database
will greatly enhance the ability of the MBA Enrollment Director to track
student performance, time to degree completion, and communication with MBA
students.
Mission Statement /
Student Learning Outcomes
/ Curriculum Grid /
Assessment Plan /
Contact Person
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