Weber State University   

Communication

Curriculum Grid

May 15, 2001

Legend:

I  = Introduced in Course
E = Emphasized in Course
R = Reinforced in Course

Courses

1010

1020

1050

1120

1130

2200

2280

2350

2720

2730

2750

2751

2890

3050

Cognitive Objectives:  
C.1 Historical Origins of Comm.

I

I

 

E

I

 

I

I

I

 

I

I

 

 

C.2.a Message Construction Theory, including elements of comm., models, topic selection, audience analysis and adaptation, content, organizational design, support and development, and creative insights

I

I, E

I, E

E

I

 

I

E

I

E

I, E

I, E

 

R

C.2.b Language Theory and Use, including verbal and nonverbal codes, symbolization, meanings, levels of abstraction, encoding and decoding processes, culture and language, power and language, word choice and related issues

 

I, E

I, E

I

I

 

R

I

 

 

 

 

 

R

C.2.c Construction of Social Reality Theory

 

 

I

 

 

 

R

 

 

 

 

 

 

 

C.2.d Narrative Theory

 

I

 

 

 

 

 

 

 

 

 

 

 

I

C.2.e Semiotics Theory

 

 

 

 

 

 

 

 

 

 

 

 

 

E

C.2.f Semantics Theory

 

I

 

 

 

 

 

 

 

 

 

 

 

 

C.2.g Systems Theory

 

 

I, E

 

 

 

 

 

 

 

 

 

 

R

C.2.h Symbolic Interactionism

 

 

 

 

 

 

 

 

 

 

 

 

 

 

C.2.i Cultural Theories

I

 

I

 

 

 

 

 

 

 

 

 

 

E, R

C.2.j Critical Theories

I

 

 

 

 

 

 

 

 

 

 

 

 

E

C.2.k Theories and Principles of Mass Communication

 

 

 

E

I

 

R

 

 

 

 

 

 

 

C.2.l International and/or Global Communication Concepts, including global aspects of advertising, public relations, internet use and web page production

 

I

I

I

 

 

R

 

 

 

 

 

 

R

C.2.m Media Literacy, including the knowledge of media and persons as consumers of media as well as producers of media

 

I

 

I

I, E

 

R

E

I

E

E

E

 

 

C.2.n Media Law, including the philosophy and history of freedom of speech and press and the application of media law to potential and actual cases

 

 

 

I

I

 

 

 

I

E

E

E

 

 

C.2.o Writing, including writing for audio and video, print and electronic media, for example, the inverted pyramid, focus structure, and persuasion in advertising

 

I, E

 

E

I, E

 

E

E

I, E

E

I, E

I, E

R

 

C.2.o-a Editing, including grammar, structure, style and voice

 

I, E

 

 

I, E

 

 

E

 

 

 

 

R

 

C.2.o-b Graphic Design Principles, including balance, contrast, proportion and sequence or flow

 

 

 

 

 

 

 

E

 

 

I, E

I, E

R

 

C.2.p Persuasion and Argumentation Theories, including origins, major theories, strategies and perspectives, roles, campaigns and movements, types of arguments, types/tests of evidence and reasoning

 

 

 

E

 

 

 

 

I

E

E

E

 

 

C.2.q Interpersonal Theories, including types of relationships, perception, relational development, attraction, self-disclosure, listening, etc.

I

 

I, E, R

 

I, E

 

 

 

 

 

 

 

 

E, R

C.2.r Small Group Comm. Theories, including structure, function and evolution of groups, roles and responsibilities, leadership, team building, etc.

I

 

I, E, R

 

 

 

 

I

I, E

E

E

E

R

R

C.2.s Organizational Comm. Theories, including perspectives, message flow, climate, socialization, commitment, team work, control and power, and conflict

I

 

 

 

I

 

 

 

 

 

 

 

 

 

C.2.t Listening Theories, including mechanisms of clarification, use of organizational cues, cognitive processes, differences in processing styles, sensitivity to the vocabulary, and retention/memory techniques

I

I, E, R

I, E

 

I

 

 

 

 

 

 

 

R

R

C.2.u Comm. Contexts

 

 

I, E

 

 

 

 

 

 

 

 

 

 

 

C.3 Ethics, including professional ethical systems, accuracy and fairness issues, diversity and multi-cultural issues, personal biases and perceptions, biased language and stereotyping, and others

 

I, E

I, E

I

I, E

 

E

 

 

E

E

E

R

E, R

Courses

1010

1020

1050

1120

1130

2200

2280

2350

2720

2730

2750

2751

2890

3050

Behavioral Objectives:   
 B.1 Comm. Competence, the ability to read, write, speak, listen and use these processes (including visual literacy and media production ability) to acquire, develop and convey ideas, information and feelings

I

I, E, R

I, E, R

 

I, E

 

E

E

E

E

E

E

E

E, R

B.1.a Ability to Read, especially the ability to read communication journals and research

I

 

 

 

 

 

R

 

 

E

E

E

R

 

B.1.b Ability to Write, including writing and editing of newspapers, public relations materials, video and audio, and academic writing for a variety of purposes

I

I, E

I

I

I, E

 

R

E

E

E

E

E

E

E, R

B.1.c Ability to Speak, including the production of news and entertainment for television and radio, oral advocacy, expression of ideas in ways clear and well-developed, conduct effective interviews, participate in small groups, critical evaluation of messages, and the ability to design and perform a variety of oral presentations

 

I, E, R

I, E

 

I

 

E

 

I, E

E

E

E

 

R

B.1.d Ability to Listen, including the ability to listen critically to oral and written messages, the ability to demonstrate empathy, and the ability to retain important information

I

I, E, R

I, E

I

I, E

 

E

 

I, E

E

E

E

R

R

B.2 Research and Critical Thinking Skill, including the ability to effectively gather information, research and analyze issues from a variety of perspectives, also including quantitative and ethnographic literacy as well as accurate observation, self-reflection, be able to analyze and synthesize as well as imagine alternative perspectives, think independently, form strategies and plans, use and develop logic, and perform problem-solving strategies in a variety of contexts

I

I, E

I

E

I, E

 

R

 

I, E

E

E

E

R

E, R

B.3 Relational Competence, including the ability to facilitate interpersonal and group interactions successfully

 

 

I, E, R

 

I

 

 

I

 

 

E

E

R

E, R

B.4 Adaptive Competence, including the ability to anticipate, adapt to, and participate in changes, including technological changes, important to society and professional careers and to do in rhetorically sensitive ways

 

I, E

I, E

E

I

 

E

I

I, E

E

E

E

R

E, R

B.5 Personal Development and Careers, including on-campus and off-campus internships, affiliation with professional organizations and interviewing, resume and portfolio production

I

I

I, E

I

I

 

E

I

I, E

I, E

E

E

R

E, R

B.6 Personal Social Change, including impact on societal change through production of media

 

I

I, E

I

I

 

 

I

 

 

E

E

 

E, R

B.7 Visual Literacy, including abilities to produce and manage audio and video elements and an understanding of aesthetics

 

 

 

 

 

 

 

E

 

 

I, E

I, E

R

 

B.8 Media Production Ability

 

 

 

 

 

 

 

E

I, E

E

I, E

I, E

 

 

Courses

3060

3070

3080

3100

3120

3130

3150

3220

3400

3440

3550

3650

3730

3740

Cognitive Objectives:
C.1 Historical Origins of Comm.

 

R

 

 

R

I

 

 

I

 

I, E

R

I

I

C.2.a Message Construction Theory, including elements of comm., models, topic selection, audience analysis and adaptation, content, organizational design, support and development, and creative insights

E, R

I, E

 

 

I, E

E

R

E

R

 

 

 

E

E, R

C.2.b Language Theory and Use, including verbal and nonverbal codes, symbolization, meanings, levels of abstraction, encoding and decoding processes, culture and language, power and language, word choice and related issues

E, R

E, R

E, R

 

E, R

E

R

R, E

 

 

R

 

R

E, R

C.2.c Construction of Social Reality Theory

 

R

R

 

R

 

 

 

 

 

R, E

 

 

 

C.2.d Narrative Theory

 

R

 

 

R

 

 

 

 

 

I

 

R

 

C.2.e Semiotics Theory

 

 

 

 

 

 

 

 

 

 

 

 

 

 

C.2.f Semantics Theory

 

R

 

 

R

 

 

 

R

 

 

 

 

 

C.2.g Systems Theory

 

 

 

 

 

 

 

 

R

 

E, R

 

 

 

C.2.h Symbolic Interactionism

 

 

 

 

 

 

 

 

 

 

 

 

I, R

 

C.2.i Cultural Theories

 

R

E, R

 

R

 

 

 

 

 

R, E

 

R

 

C.2.j Critical Theories

 

R

 

 

R

 

 

 

 

 

I, E

 

R

E

C.2.k Theories and Principles of Mass Communication

 

 

 

 

 

 

 

 

R

R

R

R

I

 

C.2.l International and/or Global Communication Concepts, including global aspects of advertising, public relations, internet use and web page production

E, R

 

E

 

 

R

 

I

 

 

 

 

I

I

C.2.m Media Literacy, including the knowledge of media and persons as consumers of media as well as producers of media

 

 

 

 

 

E

 

R, E

 

 

 

 

R

E, R

C.2.n Media Law, including the philosophy and history of freedom of speech and press and the application of media law to potential and actual cases

 

 

 

 

 

R

 

R

E

I, E

 

I, E

E

E, R

C.2.o Writing, including writing for audio and video, print and electronic media, for example, the inverted pyramid, focus structure, and persuasion in advertising

R

R

 

 

R

E

R

R, E

R

E

 

R

F

E, R

C.2.o-a Editing, including grammar, structure, style and voice

 

 

 

 

 

R, E

 

R, E

 

 

 

 

 

E

C.2.o-b Graphic Design Principles, including balance, contrast, proportion and sequence or flow

 

 

 

 

 

R

 

R, E

 

 

 

 

 

E

C.2.p Persuasion and Argumentation Theories, including origins, major theories, strategies and perspectives, roles, campaigns and movements, types of arguments, types/tests of evidence and reasoning

 

R

 

R

 

R

 

 

R

 

 

E, R

C.2.q Interpersonal Theories, including types of relationships, perception, relational development, attraction, self-disclosure, listening, etc.

R

 

R

 

 

R, E

 

 

 

 

R, E

 

 

 

C.2.r Small Group Comm. Theories, including structure, function and evolution of groups, roles and responsibilities, leadership, team building, etc.

 

 

 

 

 

 

 

 

R, E

 

 

E

C.2.s Organizational Comm. Theories, including perspectives, message flow, climate, socialization, commitment, team work, control and power, and conflict

 

 

 

 

R

 

 

 

 

I, E, R

 

 

E

C.2.t Listening Theories, including mechanisms of clarification, use of organizational cues, cognitive processes, differences in processing styles, sensitivity to the vocabulary, and retention/memory techniques

I, E, R

R

 

 

R

R

 

R

 

 

 

 

R

E

C.2.u Comm. Contexts

 

 

 

 

 

 

 

 

 

R

 

 

 

C.3 Ethics, including professional ethical systems, accuracy and fairness issues, diversity and multi-cultural issues, personal biases and perceptions, biased language and stereotyping, and others

E, R

R

E

 

R

R, E

E, R

R, E

 

R

I, E

R

R

E

Courses

3060

3070

3080

3100

3120

3130

3150

3220

3400

3440

3550

3650

3730

3740

Behavioral Objectives:
B.1 Comm. Competence, the ability to read, write, speak, listen and use these processes (including visual literacy and media production ability) to acquire, develop and convey ideas, information and feelings

R

R

 

 

R

E

R

E

 

E

I, E, R

 

R

E, R

B.1.a Ability to Read, especially the ability to read communication journals and research

 

E, R

I

 

E, R

 

R

 

 

 

R

E

E, R

B.1.b Ability to Write, including writing and editing of newspapers, public relations materials, video and audio, and academic writing for a variety of purposes

R

R

 

 

R

E

R

E

R

E

R, E

R

R

E, R

B.1.c Ability to Speak, including the production of news and entertainment for television and radio, oral advocacy, expression of ideas in ways clear and well-developed, conduct effective interviews, participate in small groups, critical evaluation of messages, and the ability to design and perform a variety of oral presentations

R

E, R

 

 

E, R

R

 

R

R

 

R, E

 

 

E

B.1.d Ability to Listen, including the ability to listen critically to oral and written messages, the ability to demonstrate empathy, and the ability to retain important information

I, E, R

R

R

 

R

R, E

 

R

 

 

R

 

 

E, R

B.2 Research and Critical Thinking Skill, including the ability to effectively gather information, research and analyze issues from a variety of perspectives, accurate observation, self-reflection, analyze and synthesize as well as imagine alternative perspectives, think independently, form strategies and plans, use and develop logic, and perform problem-solving strategies in a variety of contexts

I, E, R

R

E

 

R

I, E, R

I, E, R

R, E

 

R

R, E

R

R

E, R

B.3 Relational Competence, including the ability to facilitate interpersonal and group interactions successfully

E, R

 

 

 

 

R

 

R

E

R

R

 

R

E

B.4 Adaptive Competence, including the ability to anticipate, adapt to, and participate in changes, including technological changes, important to society and professional careers and to do in rhetorically sensitive ways

E, R

R

E

 

R

E

 

E

E

R

R, E

 

 

E

B.5 Personal Development and Careers, including on-campus and off-campus internships, affiliation with professional organizations and interviewing, resume and portfolio production

 

R

 

 

R

E

R

E

E

R

R, E

 

E

E

B.6 Personal Social Change, including impact on societal change through production of media

E

R

R

 

R

E

 

E

 

 

R, E

 

R

E

B.7 Visual Literacy, including abilities to produce and manage audio and video elements and an understanding of aesthetics

 

 

 

 

 

E

 

E

 

 

 

 

R

E

B.8 Media Production Ability

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Courses

3780

3810

3850

3890

4130

4150

4160

4400

4750

4760

4840

4850

4990

Cognitive Objectives: 
C.1 Historical Origins of Comm.

E

R, E

R

 

I

E

 

 

R

E, R

 

I

 

C.2.a Message Construction Theory, including elements of comm., models, topic selection, audience analysis and adaptation, content, organizational design, support and development, and creative insights

E, R

E

R

E

E

E

R

 

R

E, R

 

R

 

C.2.b Language Theory and Use, including verbal and nonverbal codes, symbolization, meanings, levels of abstraction, encoding and decoding processes, culture and language, power and language, word choice and related issues

E, R

E

R

R

E

E

R, E

 

R

 

 

 

 

C.2.c Construction of Social Reality Theory

 

E

 

 

 

R, E

R

 

 

 

 

 

 

C.2.d Narrative Theory

 

R

 

 

 

 

I, E

 

 

 

 

 

 

C.2.e Semiotics Theory

 

E

 

 

 

 

I

 

 

 

 

 

 

C.2.f Semantics Theory

 

 

 

 

 

 

I, E

 

 

 

 

 

 

C.2.g Systems Theory

 

R

 

 

 

 

I, E

 

 

 

 

 

 

C.2.h Symbolic Interactionism

 

 

 

 

 

 

I, E

 

 

 

 

 

 

C.2.i Cultural Theories

 

E, E

 

 

 

 

R, E

 

 

 

 

 

 

C.2.j Critical Theories

 

 

 

 

 

R, E

I, E, R

 

 

 

 

 

 

C.2.k Theories and Principles of Mass Communication

 

 

R

 

 

 

 

R

 

 

 

 

 

C.2.l International and/or Global Communication Concepts, including global aspects of advertising, public relations, internet use and web page production

 

 

R, E

R

R

 

 

 

 

 

R

 

 

C.2.m Media Literacy, including the knowledge of media and persons as consumers of media as well as producers of media

E, R

R

R, E

E

E

 

R

 

R

E, R

R, E

 

 

C.2.n Media Law, including the philosophy and history of freedom of speech and press and the application of media law to potential and actual cases

E

 

R

R

R, E

 

 

R

R

E, R

 

 

 

C.2.o Writing, including writing for audio and video, print and electronic media, for example, the inverted pyramid, focus structure, and persuasion in advertising

E, R

 

R, E

E

E

 

 

R

R

E, R

 

 

R

C.2.o-a Editing, including grammar, structure, style and voice

E, R

 

 

E

R, E

 

 

R

R

 

 

 

 

C.2.o-b Graphic Design Principles, including balance, contrast, proportion and sequence or flow

E, R

 

E

R

R

 

 

R

R

 

 

 

 

C.2.p Persuasion and Argumentation Theories, including origins, major theories, strategies and perspectives, roles, campaigns and movements, types of arguments, types/tests of evidence and reasoning

E, R

R, E

E

 

R, E

 

 

R

E, R

 

 

C.2.q Interpersonal Theories, including types of relationships, perception, relational development, attraction, self-disclosure, listening, etc.

 

 

R, E

 

R, E

 

R

 

 

 

 

R

 

C.2.r Small Group Comm. Theories, including structure, function and evolution of groups, roles and responsibilities, leadership, team building, etc.

E, R

 

E

E

 

 

R

R

R

E

R

 

C.2.s Organizational Comm. Theories, including perspectives, message flow, climate, socialization, commitment, team work, control and power, and conflict

E, R

 

E

R

R, E

 

R

 

R

R

R

 

 

C.2.t Listening Theories, including mechanisms of clarification, use of organizational cues, cognitive processes, differences in processing styles, sensitivity to the vocabulary, and retention/memory techniques

E, R

R

R

R

 

R

 

R

 

 

E

 

C.2.u Comm. Contexts

 

 

 

 

 

R

 

 

 

 

 

 

C.3 Ethics, including professional ethical systems, accuracy and fairness issues, diversity and multi-cultural issues, personal biases and perceptions, biased language and stereotyping, and others

E

E

R, E

E

R, E

E

R, E

R

R

R

R, E

E

R

Courses

3780

3810

3850

3890

4130

4150

4160

4400

4750

4760

4840

4850

4990

Behavioral Objectives:
B.1 Comm. Competence, the ability to read, write, speak, listen and use these processes (including visual literacy and media production ability) to acquire, develop and convey ideas, information and feelings

E, R

R, E

E

E

E

R, E

R

R

R

E, R

E

E

R

B.1.a Ability to Read, especially the ability to read communication journals and research

E, R

R

 

 

 

R, E

R

 

R

R

I

R

B.1.b Ability to Write, including writing and editing of newspapers, public relations materials, video and audio, and academic writing for a variety of purposes

E, R

R, E

E

E

E

E

R, E

R

R

R

E

 

R

B.1.c Ability to Speak, including the production of news and entertainment for television and radio, oral advocacy, expression of ideas in ways clear and well-developed, conduct effective interviews, participate in small groups, critical evaluation of messages, and the ability to design and perform a variety of oral presentations

E, R

R, E

E

R

R

R

R

R

R

R

E

E, R

R

B.1.d Ability to Listen, including the ability to listen critically to oral and written messages, the ability to demonstrate empathy, and the ability to retain important information

E, R

R, E

R

R

R, E

R

R

 

R

R

R

E

R

B.2 Research and Critical Thinking Skill, including the ability to effectively gather information, research and analyze issues from a variety of perspectives, accurate observation, self-reflection, analyze and synthesize as well as imagine alternative perspectives, think independently, form strategies and plans, use and develop logic, and perform problem-solving strategies in a variety of contexts

E, R

R

E

E

E

E

R, E

R

R

R

E

E,

E, R

B.3 Relational Competence, including the ability to facilitate interpersonal and group interactions successfully

E, R

R

E

E

R

 

R

R

R

R

E

R

 

B.4 Adaptive Competence, including the ability to anticipate, adapt to, and participate in changes, including technological changes, important to society and professional careers and to do in rhetorically sensitive ways

E, R

E

E

E

E

 

R, E

R

R

E, R

E

E

E, R

B.5 Personal Development and Careers, including on-campus and off-campus internships, affiliation with professional organizations and interviewing, resume and portfolio production

E, R

 

E

E

E

 

R

 

R

R

R, E

E

E, R

B.6 Personal Social Change, including impact on societal change through production of media

E, R

 

E

E

E

 

R

 

R

R

E

 

 

B.7 Visual Literacy, including abilities to produce and manage audio and video elements and an understanding of aesthetics

E, R

 

E

E

R, E

 

 

 

R

R

E

 

 

B.8 Media Production Ability

E, R

 

 

 

 

 

 

 

R

 

 

 

 

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