Weber State University
   

Business Administration 

Assessment Plan

March 13, 2001

Outcome Assessment
(measurement)
of goal
Incorporation of assessment results for program improvement.
(1) Graduates will be able to demonstrate competency in oral and/or written communication skills including ability to plan, organize, research and present reports using emerging technologies. Careful scrutiny of grading requirements will be made in classes in which this goal is included as a course requirement.

Opportunities will be provided for student presentations

Student will be encouraged to use presentation software and other multimedia tools in their oral presentations.

Student presentations will be a factor in determining grades where appropriate, and feedback will be provided in order to foster improvements in student communication skills.

Students will be required to become competent in conducting and reporting on research on a variety of subjects. During this process, they will make use of a variety of traditional sources for collecting information (such as the library) and non-traditional sources such as the INTERNET and electronic data bases such as ABI INFORM and FIRST SEARCH.

Extracurricular involvement in organizations such as Students In Free Enterprise will promote student participation in a variety of activities that can earn regional and national recognition.

(2) Graduates will have an ongoing, professional, and interactive relationship with the business community in the University’s service area. Aggregating the number of invited guest speakers who visit the university to make presentations to our students.

Requiring students to attend various seminars in which panel members and/or presenters from area businesses are making speeches/presentations.

Placing selected business department students in internships with appropriate organizations.

Several guest speakers have made presentations to students in the Goddard School of Business and Economics. This gives students an opportunity to benefit from "real world" information given by guest speakers.

Business department students are involved in several aspects of organizing and conducting seminars.

Students have obtained internships with various organizations.

(3) Graduates will exhibit knowledge of theoretical concepts, ideas, and topics taught in the areas of Management, Marketing, Finance, and Logistics. Graduating seniors who are enrolled in BUSADM 4780 (Strategic Management and Policy) will be given the NATIONAL STANDARDIZED OUTCOMES ASSESSMENT EXAM. This exam is taken across the United States in approximately 500 business institutions of higher learning and will allow for cross-institutional comparison and trend analysis. Relative strengths and weaknesses in our programs will be highlighted with trends established over time that will promote our ability to focus on improvement efforts.
(4) Graduates will become proficient in interpersonal/human relation skills while acquiring the ability to effectively work in a team environment. Above goal is included in appropriate course syllabi (as part of the course content) with group written and oral projects being required for grade. Course content will be updated in several courses to reflect this goal. For example, in one course required for management majors, students will be taught eight different interpersonal and group skills.

Courses in the business department will require students to complete projects in groups/teams. The nature of team assignments will very in nature based on course requirements ranging from case analysis and presentations to poster sessions. Peer evaluation will be introduced to inspire students to display a sense of responsibility in being accountable to team members and to rate others in an objective manner.

(5) Graduates will be offered opportunities for placement in positions befitting their education and with competitive salaries. Each year a survey of the graduating class gathers information on the rate of placement, starting salaries, and employers. A subsequent survey is conducted 12 months later. Survey will allow for the assessment of the demand associated with various programs and may provide direction for targeted improvement.

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